PUT YOUR CATALOG ON THE WEB!

Consider putting your product or service catalog on your Web site.
Adding additional pages to your Web site is a fraction of the cost of printing and mailing more catalog pages to even a few thousand customers. So on your Web site you can afford to provide more in-depth information and information on more obscure products that are of interest to only a small portion of your customer base.
If most of your customers have Web access, you may want to shorten, simplify, or even eliminate your printed catalog and direct your customers to an on-line catalog
on your Web site--saving a lot of money in printing and mailing costs.
A word of caution: On the Web, your competitors will usually be among your most frequent visitors.